Social Snapshot – 26.01.2022

January 26, 2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼

Twitter is launching its NFT profile display option to blue subscribers on iOS.

Twitter Blue subscribers will see the new NFT option in their profile picture settings

Find out more here.

Instagram expands video remix option to all videos.

Instagram users can choose to switch off remixes in their video settings increasing their options for creative response and engagement.

Find out more here.

TikTok is reportedly working on bringing back the option to see who viewed your profile in the app.

TikTok looks to be testing an opt-in functionality that would enable you to see who’s checking out your TikTok profile.

Find out more here.

Instagram reduces the reach of posts that are ‘likely’ to contain bullying or hate speech.

Instagram reduces the reach of posts that are ‘likely’ to violate its rules around hate speech, bullying and the incitement of violence.

Find out more here.

LinkedIn has launched a new promotional campaign that is focused on the changing work environment.

LinkedIn has launched a new promotional campaign #IAmProfessional, where members are redefining what being a professional means to them.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…