SOCIAL SNAPSHOT – 26.04.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in…

TikTok shares new tips for brands

TikTok has released a new guide on effective influencer marketing campaigns in the app, based on an analysis of top-performing videos from its Creator Marketplace. The 11-page guide provides insights on planning campaigns, connecting with influencers, and establishing a creation process. It also offers tips on finding the right creators for campaigns and includes a one-pager for quick reference. Download the full guide here to improve your approach to influencer collaborations on TikTok.

Twitter provides a transparency report

Twitter recently shared data on health and safety, including content removal and account enforcement actions. They plan to provide further updates on transparency reporting later this year while continuing to promote healthy conversations on the platform.

Meta moves to Barcelona

A leak recently revealed that Meta is reportedly developing a standalone decentralised social network called “Barcelona” that aims to be an alternative to Twitter. The app, which is still in the prototype stage, is being pitched as “Instagram for your thoughts” and will use Instagram credentials for login. The concept appears to be a text-based feed of posts with a maximum length of 500 characters, tapping into the growing popularity of private messaging and intimate discussion interfaces for creators and their fans.

Snapchat responds to bad reviews

Snapchat released a statement in response to the recent backlash of negative reviews after the rollout of the ‘My AI’ chatbot feature. Users seem resistant to functionalities that encroach on their privacy, posing challenges for expanding app functionalities in the future.

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