SOCIAL SNAPSHOT – 26/07/2023

July 26, 2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in:

Goodbye Twitter. Hello X.

Twitter is changing its name to X, and not only that… the blue bird logo has now been replaced by an official new X logo on the website version. And apparently, more changes to their branding are coming!

And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023

Find more here.

Threads adds ‘Following’ feed

Threads is adding a “Following” tab in addition to the main “For you” stream of recommended content. The new “Following” feed allows users to see only posts from people they follow in chronological order.

Find out more here.

TikTok launches Text-Only posts

TikTok will now allow users to share text-based posts with music and stickers, similar to Instagram Stories.

Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok – giving creators another way to express themselves and making it even easier to create.
TikTok

Find out more here.

TikTok launches new Ads Library tool for EU campaigns

Similar to Meta’s Ad Library, TikTok has now launched an ads transparency library, which will allow marketers to use the database to research information about TikTok’s paid ads.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…