SOCIAL SNAPSHOT – 26/07/2023

July 26, 2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in:

Goodbye Twitter. Hello X.

Twitter is changing its name to X, and not only that… the blue bird logo has now been replaced by an official new X logo on the website version. And apparently, more changes to their branding are coming!

And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023

Find more here.

Threads adds ‘Following’ feed

Threads is adding a “Following” tab in addition to the main “For you” stream of recommended content. The new “Following” feed allows users to see only posts from people they follow in chronological order.

Find out more here.

TikTok launches Text-Only posts

TikTok will now allow users to share text-based posts with music and stickers, similar to Instagram Stories.

Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok – giving creators another way to express themselves and making it even easier to create.
TikTok

Find out more here.

TikTok launches new Ads Library tool for EU campaigns

Similar to Meta’s Ad Library, TikTok has now launched an ads transparency library, which will allow marketers to use the database to research information about TikTok’s paid ads.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…