SOCIAL SNAPSHOT – 26/07/2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in:

Goodbye Twitter. Hello X.

Twitter is changing its name to X, and not only that… the blue bird logo has now been replaced by an official new X logo on the website version. And apparently, more changes to their branding are coming!

Find more here.

Threads adds ‘Following’ feed

Threads is adding a “Following” tab in addition to the main “For you” stream of recommended content. The new “Following” feed allows users to see only posts from people they follow in chronological order.

Find out more here.

TikTok launches Text-Only posts

TikTok will now allow users to share text-based posts with music and stickers, similar to Instagram Stories.

Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok – giving creators another way to express themselves and making it even easier to create.

TikTok

Find out more here.

TikTok launches new Ads Library tool for EU campaigns

Similar to Meta’s Ad Library, TikTok has now launched an ads transparency library, which will allow marketers to use the database to research information about TikTok’s paid ads.

Find out more here.

Latest Posts

Remember when everything felt way more simple? When your biggest worry was having your Tamagotchi die on you while you were at school, or if you’d recorded over your favorite song when making that mixtape? That warm, fuzzy feeling washing over you right now? That’s nostalgia working its magic –…
Read More
The latest data from Buffer has indicated that less isn’t more on LinkedIn after all – and posting more frequently on is key to cutting through the noise. Tamilore Oladipo shared the LinkedIn insights at the end of August – taking data from over 2 million posts…
Read More
Twenty years ago, I started saying ‘social is the oil in the marketing engine’. Not the fuel. The oil. It reduces friction, carries signals, and makes everything run better. Back then it felt like a hunch. Today we can prove it. If you tune your social properly, you lift search,…
Read More