Social snapshot – 26.10.2022

October 26, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

LinkedIn introduces new security features

LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity.

Find out more here.

And Twitter adds new ‘communities’ module

Spotlight module for Professional Profiles will be available to highlight a Twitter community on their main display in the app.

Find out more here.

Snapchat’s celebrating spooky season with a new set of lenses and Bitmoji

Snapchat has announced new Halloween-themed Lenses and Bitmoji features to celebrate spooky season.

Find out more here.

Twitter shares new insights around the 2022 FIFA World Cup

Twitter has published a new set of insights around the World Cup conversation which include most mentioned teams.

Find out more here.

YouTube announces a variety of new features, including Pinch-to-Zoom

YouTube introduces a few new upcoming design elements and product features to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…