Social snapshot – 26.10.2022

October 26, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

LinkedIn introduces new security features

LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity.

Find out more here.

And Twitter adds new ‘communities’ module

Spotlight module for Professional Profiles will be available to highlight a Twitter community on their main display in the app.

Find out more here.

Snapchat’s celebrating spooky season with a new set of lenses and Bitmoji

Snapchat has announced new Halloween-themed Lenses and Bitmoji features to celebrate spooky season.

Find out more here.

Twitter shares new insights around the 2022 FIFA World Cup

Twitter has published a new set of insights around the World Cup conversation which include most mentioned teams.

Find out more here.

YouTube announces a variety of new features, including Pinch-to-Zoom

YouTube introduces a few new upcoming design elements and product features to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.