Social snapshot – 26.10.2022

October 26, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

LinkedIn introduces new security features

LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity.

Find out more here.

And Twitter adds new ‘communities’ module

Spotlight module for Professional Profiles will be available to highlight a Twitter community on their main display in the app.

Find out more here.

Snapchat’s celebrating spooky season with a new set of lenses and Bitmoji

Snapchat has announced new Halloween-themed Lenses and Bitmoji features to celebrate spooky season.

Find out more here.

Twitter shares new insights around the 2022 FIFA World Cup

Twitter has published a new set of insights around the World Cup conversation which include most mentioned teams.

Find out more here.

YouTube announces a variety of new features, including Pinch-to-Zoom

YouTube introduces a few new upcoming design elements and product features to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose.

Find out more here.

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.