Social snapshot – 26.10.2022

October 26, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

LinkedIn introduces new security features

LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity.

Find out more here.

And Twitter adds new ‘communities’ module

Spotlight module for Professional Profiles will be available to highlight a Twitter community on their main display in the app.

Find out more here.

Snapchat’s celebrating spooky season with a new set of lenses and Bitmoji

Snapchat has announced new Halloween-themed Lenses and Bitmoji features to celebrate spooky season.

Find out more here.

Twitter shares new insights around the 2022 FIFA World Cup

Twitter has published a new set of insights around the World Cup conversation which include most mentioned teams.

Find out more here.

YouTube announces a variety of new features, including Pinch-to-Zoom

YouTube introduces a few new upcoming design elements and product features to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…