Social Snapshot — 27.03.2024

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights: 

Live sports are coming to Threads!

Similar to Google and X, users can search for a team during a game to see real-time scores, or after the game for the final score.

Read more about this update here

Instagram has added the ability for users to mention specific content in carousels

Users can now @mention the number of an image in their comment to link it to that specific image or video. To comment on the second image, users would write “@2” followed by their comment.

Discover more here

LinkedIn is introducing pages for messaging

This feature adds a “Message” button to company profiles on the app, facilitating easier communication between visitors and businesses.

Learn more here

No more FOMO! Never skip a beat and subscribe to our newsletter here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More