Social Snapshot — 27.03.2024

March 27, 2024

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

Live sports are coming to Threads!

Similar to Google and X, users can search for a team during a game to see real-time scores, or after the game for the final score.

Read more about this update here

Instagram has added the ability for users to mention specific content in carousels

Users can now @mention the number of an image in their comment to link it to that specific image or video. To comment on the second image, users would write “@2” followed by their comment.

Discover more here

LinkedIn is introducing pages for messaging

This feature adds a “Message” button to company profiles on the app, facilitating easier communication between visitors and businesses.

Learn more here

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.