Social Snapshot – 27.04.2022

April 27, 2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Instagram is testing ‘templates’ for Reels

Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

Find out more here

Elon Musk buys Twitter

If you hadn’t heard the news already, where have you been!? Twitter’s board met at the weekend to vote on accepting Elon Musk’s $44b takeover offer.

Find out more here.

LinkedIn adds new options for profiles & mobile editing

LinkedIn has released a bunch of new features, including a showcase link on your profile, video trimming on mobile, and analytics for group posts.

Find out more here.

Meta Adds New Creative Tools to Spark AR Studio

Meta has added new creative tools within its Spark AR Studio, which includes more audio options, new depth mapping features, plus improvements in access and controls for occlusions.

Fins our more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.