Social Snapshot – 27.04.2022

April 27, 2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Instagram is testing ‘templates’ for Reels

Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

Find out more here

Elon Musk buys Twitter

If you hadn’t heard the news already, where have you been!? Twitter’s board met at the weekend to vote on accepting Elon Musk’s $44b takeover offer.

Find out more here.

LinkedIn adds new options for profiles & mobile editing

LinkedIn has released a bunch of new features, including a showcase link on your profile, video trimming on mobile, and analytics for group posts.

Find out more here.

Meta Adds New Creative Tools to Spark AR Studio

Meta has added new creative tools within its Spark AR Studio, which includes more audio options, new depth mapping features, plus improvements in access and controls for occlusions.

Fins our more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…