Social Snapshot – 27.04.2022

April 27, 2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Instagram is testing ‘templates’ for Reels

Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

Find out more here

Elon Musk buys Twitter

If you hadn’t heard the news already, where have you been!? Twitter’s board met at the weekend to vote on accepting Elon Musk’s $44b takeover offer.

Find out more here.

LinkedIn adds new options for profiles & mobile editing

LinkedIn has released a bunch of new features, including a showcase link on your profile, video trimming on mobile, and analytics for group posts.

Find out more here.

Meta Adds New Creative Tools to Spark AR Studio

Meta has added new creative tools within its Spark AR Studio, which includes more audio options, new depth mapping features, plus improvements in access and controls for occlusions.

Fins our more here.

Latest Posts

Social commerce is growing up, it’s less about checkout, more about reducing regret Social commerce keeps getting framed as a platform feature. Shoppable posts, live shopping, one-click checkout, the lot. That framing misses the behavioural shift happening under our feet. People are using social to do the hardest bit of…

Let’s be honest social media is like a train that never stops. It changes direction without warning, speeds up when you’re not ready and occasionally throws in a plot twist just to keep you on your toes. This year will be no different. So yes, buckle up it’s going to…

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…