Social Snapshot – 27.04.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Instagram is testing ‘templates’ for Reels

Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

Find out more here

Elon Musk buys Twitter

If you hadn’t heard the news already, where have you been!? Twitter’s board met at the weekend to vote on accepting Elon Musk’s $44b takeover offer.

Find out more here.

LinkedIn adds new options for profiles & mobile editing

LinkedIn has released a bunch of new features, including a showcase link on your profile, video trimming on mobile, and analytics for group posts.

Find out more here.

Meta Adds New Creative Tools to Spark AR Studio

Meta has added new creative tools within its Spark AR Studio, which includes more audio options, new depth mapping features, plus improvements in access and controls for occlusions.

Fins our more here.

Latest Posts

£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the questions buyers were genuinely trying…
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Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on. 121m daily active users in Q4 of 2025 (up 19% on the year before) means…
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When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of advertisers and marketers in the…
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