Social Snapshot – 27.04.2022

April 27, 2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Instagram is testing ‘templates’ for Reels

Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

Find out more here

Elon Musk buys Twitter

If you hadn’t heard the news already, where have you been!? Twitter’s board met at the weekend to vote on accepting Elon Musk’s $44b takeover offer.

Find out more here.

LinkedIn adds new options for profiles & mobile editing

LinkedIn has released a bunch of new features, including a showcase link on your profile, video trimming on mobile, and analytics for group posts.

Find out more here.

Meta Adds New Creative Tools to Spark AR Studio

Meta has added new creative tools within its Spark AR Studio, which includes more audio options, new depth mapping features, plus improvements in access and controls for occlusions.

Fins our more here.

Latest Posts

It’s tempting to focus on the latest trends and shiny innovations. But here’s the truth: without a strong foundation, even the most advanced strategies will fail. That’s why revisiting and mastering the basics is more important than ever. The numbers speak volumes Did you know that organisations with aligned…

TikTok’s future in the U.S. remains uncertain, with the platform facing potential legal restrictions over national security concerns. In 2024, TikTok’s engagement rates dropped by 35% (SocialInsider), averaging 2.65%, but it remains one of the most ROI-positive platforms for marketers. This duality highlights the critical need…

As the cheese fog settles and the calendar flips to January, many of us feel an itch—a restless desire to start afresh, reinvent ourselves, or simply shake off the cobwebs of the past year. It’s not just about resolutions (though we’ll get to those later) but something deeper: a creative reset. A chance to clear the slate, find our spark, and move forward with a little more purpose—or at least with fewer regrets about how many mince pies we devoured in December.