Social Snapshot 27.07.2022

July 27, 2022

Social snapshot- Latest social media news

TikTok launches captions around the world to generate subtitles to make content more accessible.

TikTok’s adding auto captions, providing another way to add text descriptions to your clips, appearing at the lower left-hand side of your screen.

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Twitter’s new ‘Status’ feature may be released soon 👀

Twitter seems to be finishing up with a new label that people will be able to add to their Twitter, letting people tweet with status.

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Instagram users call for the app to stop trying to be like TikTok

CEO Mark Zuckerberg flagged coming changes in the approach to short content within user feeds, but users are less than satisfied with the new experience, with almost 100,000 of them signing a new Change.org petition calling for Instagram to go back to how it was.

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Meta launches a new video series where they explore the coming opportunities for the Metaverse.

Meta’s new series will look at how planning for the future will change the way that we connect, engage, create and more.

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Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…