Social Snapshot 27.07.2022

July 27, 2022

Social snapshot- Latest social media news

TikTok launches captions around the world to generate subtitles to make content more accessible.

TikTok’s adding auto captions, providing another way to add text descriptions to your clips, appearing at the lower left-hand side of your screen.

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Twitter’s new ‘Status’ feature may be released soon 👀

Twitter seems to be finishing up with a new label that people will be able to add to their Twitter, letting people tweet with status.

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Instagram users call for the app to stop trying to be like TikTok

CEO Mark Zuckerberg flagged coming changes in the approach to short content within user feeds, but users are less than satisfied with the new experience, with almost 100,000 of them signing a new Change.org petition calling for Instagram to go back to how it was.

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Meta launches a new video series where they explore the coming opportunities for the Metaverse.

Meta’s new series will look at how planning for the future will change the way that we connect, engage, create and more.

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Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…