Social Snapshot 27.07.2022

TikTok launches captions around the world to generate subtitles to make content more accessible.

TikTok’s adding auto captions, providing another way to add text descriptions to your clips, appearing at the lower left-hand side of your screen.

Find out more here

Twitter’s new ‘Status’ feature may be released soon 👀

Twitter seems to be finishing up with a new label that people will be able to add to their Twitter, letting people tweet with status.

Find out more here

Instagram users call for the app to stop trying to be like TikTok 

CEO Mark Zuckerberg flagged coming changes in the approach to short content within user feeds, but users are less than satisfied with the new experience, with almost 100,000 of them signing a new Change.org petition calling for Instagram to go back to how it was.

Find out more here

Meta launches a new video series where they explore the coming opportunities for the Metaverse. 

Meta’s new series will look at how planning for the future will change the way that we connect, engage, create and more.

Find out more here

Latest Posts

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More
Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
Read More