Social Snapshot – 27.09.23

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in…

Facebook allows users to create multiple profiles

Facebook will now enable users to create multiple personal profiles to explore different experiences on the platform. With the introduction of the “Generate a new profile” feature, you can now craft tailored profiles centred around your specific interests.

Each profile will have a unique Feed with relevant content and you can easily switch in between profiles without having to log in.

Facebook

Find more here.

X, aka Twitter, continues to push paid subscriptions

X is currently developing an upcoming feature that will give individuals the option to restrict the ability to respond to their posts exclusively to “Verified Accounts.”

And that’s not all – Musk wants to charge a fee to all X users

Elon Musk is considering having its users pay a “small monthly payment” to use the social media platform. In a live-streamed conversation with Israeli Prime Minister, Musk said the company was “moving to a small monthly payment” for the use of X.

“It’s the only way I can think of to combat vast armies of bots,”

Elon Musk

Find out more here.

Threads may soon let users edit posts

Threads is reportedly working on an edit post feature that would let users edit their post once within a five-minute window after posting it.

Find out more here.

And the one we’ve all been waiting for… Threads is working on the ability to post GIFs!

Do you want to have a chat about social media? Contact us now!

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More