Social Snapshot – 27.10.2021

October 27, 2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Instagram introduces new branded content features.

Instagram are testing new branded content partnership features that help creators get discovered by more brands and make it easier for them to communicate in the Instagram app.

Find out more here.

Instagram to introduce longer stories

Following the merger of IGTV into its video offering – Instagram are introducing longer stories.

Find out more here.

Clubhouse introduces Pinned Links

Pinned Links allow users to pin a link to the top of your room – Making it easier to share content.

Find out more here.

TikTok launches ‘Made for TikTok’ content tips

TikTok has launched a new video series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns.

Find out more here.

Twitter shares video tips for business

Twitter has shared a creative checklist for maximising your video campaigns.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…