Social Snapshot – 27.10.2021

October 27, 2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Instagram introduces new branded content features.

Instagram are testing new branded content partnership features that help creators get discovered by more brands and make it easier for them to communicate in the Instagram app.

Find out more here.

Instagram to introduce longer stories

Following the merger of IGTV into its video offering – Instagram are introducing longer stories.

Find out more here.

Clubhouse introduces Pinned Links

Pinned Links allow users to pin a link to the top of your room – Making it easier to share content.

Find out more here.

TikTok launches ‘Made for TikTok’ content tips

TikTok has launched a new video series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns.

Find out more here.

Twitter shares video tips for business

Twitter has shared a creative checklist for maximising your video campaigns.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…