Social Snapshot – 27.10.2021

October 27, 2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Instagram introduces new branded content features.

Instagram are testing new branded content partnership features that help creators get discovered by more brands and make it easier for them to communicate in the Instagram app.

Find out more here.

Instagram to introduce longer stories

Following the merger of IGTV into its video offering – Instagram are introducing longer stories.

Find out more here.

Clubhouse introduces Pinned Links

Pinned Links allow users to pin a link to the top of your room – Making it easier to share content.

Find out more here.

TikTok launches ‘Made for TikTok’ content tips

TikTok has launched a new video series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns.

Find out more here.

Twitter shares video tips for business

Twitter has shared a creative checklist for maximising your video campaigns.

Find out more here.

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…