Social Snapshot – 27.10.2021

October 27, 2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Instagram introduces new branded content features.

Instagram are testing new branded content partnership features that help creators get discovered by more brands and make it easier for them to communicate in the Instagram app.

Find out more here.

Instagram to introduce longer stories

Following the merger of IGTV into its video offering – Instagram are introducing longer stories.

Find out more here.

Clubhouse introduces Pinned Links

Pinned Links allow users to pin a link to the top of your room – Making it easier to share content.

Find out more here.

TikTok launches ‘Made for TikTok’ content tips

TikTok has launched a new video series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns.

Find out more here.

Twitter shares video tips for business

Twitter has shared a creative checklist for maximising your video campaigns.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…