Social Snapshot – 28.04.21

April 28, 2021

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media

Twitter launches an initial test of ‘Professional Profiles’

Twitter is testing a new profile type called Professional Profiles with tools that will allow businesses to add information about themselves.

Find out more here.

Facebook expands its partnership with Spotify

Facebook’s expanding its partnership with Spotify and now users will be able to share and listen to full-length music tracks and podcasts on the platform.

Find out more here.

Instagram works on creator shops and ‘branded content marketplace’

Instagram wants to help creators and influencers make money off its platform by working on new tools like creator shops and ‘branded content marketplace’.

Find out more here.

But it doesn’t stop there. Instagram is working on new stickers for Stories

Instagram is also working on new stickers for Stories including ‘Link’ stickers. Now placing a link onto your Stories will be possible!

Find out more here.

Pinterest and Shopify expand partnership globally

And we have another partnership! Pinterest and Shopify are expanding their partnership to 27 new countries where merchants can easily bring their products online and turn them into shoppable Product Pins.

Find out more here.

Latest Posts

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.