Social Snapshot – 28.04.21

April 28, 2021

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media

Twitter launches an initial test of ‘Professional Profiles’

Twitter is testing a new profile type called Professional Profiles with tools that will allow businesses to add information about themselves.

Find out more here.

Facebook expands its partnership with Spotify

Facebook’s expanding its partnership with Spotify and now users will be able to share and listen to full-length music tracks and podcasts on the platform.

Find out more here.

Instagram works on creator shops and ‘branded content marketplace’

Instagram wants to help creators and influencers make money off its platform by working on new tools like creator shops and ‘branded content marketplace’.

Find out more here.

But it doesn’t stop there. Instagram is working on new stickers for Stories

Instagram is also working on new stickers for Stories including ‘Link’ stickers. Now placing a link onto your Stories will be possible!

Find out more here.

Pinterest and Shopify expand partnership globally

And we have another partnership! Pinterest and Shopify are expanding their partnership to 27 new countries where merchants can easily bring their products online and turn them into shoppable Product Pins.

Find out more here.

Latest Posts

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…

Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.