Social Snapshot – 28.04.21

April 28, 2021

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media

Twitter launches an initial test of ‘Professional Profiles’

Twitter is testing a new profile type called Professional Profiles with tools that will allow businesses to add information about themselves.

Find out more here.

Facebook expands its partnership with Spotify

Facebook’s expanding its partnership with Spotify and now users will be able to share and listen to full-length music tracks and podcasts on the platform.

Find out more here.

Instagram works on creator shops and ‘branded content marketplace’

Instagram wants to help creators and influencers make money off its platform by working on new tools like creator shops and ‘branded content marketplace’.

Find out more here.

But it doesn’t stop there. Instagram is working on new stickers for Stories

Instagram is also working on new stickers for Stories including ‘Link’ stickers. Now placing a link onto your Stories will be possible!

Find out more here.

Pinterest and Shopify expand partnership globally

And we have another partnership! Pinterest and Shopify are expanding their partnership to 27 new countries where merchants can easily bring their products online and turn them into shoppable Product Pins.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…