SOCIAL SNAPSHOT – 28.06.2023

June 28, 2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot.

Have a look at the most recent highlights:

You’ll soon be able to download Instagram Reels to your camera roll

Instagram has announced that the platform is rolling out the option to download Reels shared by public accounts in the US. After the update becomes available in the UK, saving a clip to your phone will be effortless—just tap the share button and select the download option 📲

Find out more here

LinkedIn reveals new algorithm insights

LinkedIn has made significant updates to the way its feed works, resulting in changes to how content is rewarded and its reach. Matt Navarra has shared how your posts can get more attention now – check it now! 🧠

Find out more here

Twitter now allows Blue subscribers to post 25K character-long tweets

Twitter has expanded its character limit for Blue subscribers. It started with 4K characters, then 10K. Now 25K characters in a single tweet! We hope you enjoy reading long tweets 😉

Find out more here

Meta is rolling out Meta Verified to most markets globally

Meta has now announced that its Meta Verified subscription will soon be available in most markets worldwide within the next few months 🌎

Find out more here

TikTok discontinues ‘TikTok Now’

TikTok has decided to discontinue its BeReal clone, TikTok Now. The decision was communicated to some users through in-app notifications stating that the company is updating the TikTok experience and discontinuing TikTok Now 👋

Find out more here

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.