SOCIAL SNAPSHOT – 28.06.2023

June 28, 2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot.

Have a look at the most recent highlights:

You’ll soon be able to download Instagram Reels to your camera roll

Instagram has announced that the platform is rolling out the option to download Reels shared by public accounts in the US. After the update becomes available in the UK, saving a clip to your phone will be effortless—just tap the share button and select the download option 📲

Find out more here

LinkedIn reveals new algorithm insights

LinkedIn has made significant updates to the way its feed works, resulting in changes to how content is rewarded and its reach. Matt Navarra has shared how your posts can get more attention now – check it now! 🧠

Find out more here

Twitter now allows Blue subscribers to post 25K character-long tweets

Twitter has expanded its character limit for Blue subscribers. It started with 4K characters, then 10K. Now 25K characters in a single tweet! We hope you enjoy reading long tweets 😉

Find out more here

Meta is rolling out Meta Verified to most markets globally

Meta has now announced that its Meta Verified subscription will soon be available in most markets worldwide within the next few months 🌎

Find out more here

TikTok discontinues ‘TikTok Now’

TikTok has decided to discontinue its BeReal clone, TikTok Now. The decision was communicated to some users through in-app notifications stating that the company is updating the TikTok experience and discontinuing TikTok Now 👋

Find out more here

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…