SOCIAL SNAPSHOT – 28.06.2023

June 28, 2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot.

Have a look at the most recent highlights:

You’ll soon be able to download Instagram Reels to your camera roll

Instagram has announced that the platform is rolling out the option to download Reels shared by public accounts in the US. After the update becomes available in the UK, saving a clip to your phone will be effortless—just tap the share button and select the download option 📲

Find out more here

LinkedIn reveals new algorithm insights

LinkedIn has made significant updates to the way its feed works, resulting in changes to how content is rewarded and its reach. Matt Navarra has shared how your posts can get more attention now – check it now! 🧠

Find out more here

Twitter now allows Blue subscribers to post 25K character-long tweets

Twitter has expanded its character limit for Blue subscribers. It started with 4K characters, then 10K. Now 25K characters in a single tweet! We hope you enjoy reading long tweets 😉

Find out more here

Meta is rolling out Meta Verified to most markets globally

Meta has now announced that its Meta Verified subscription will soon be available in most markets worldwide within the next few months 🌎

Find out more here

TikTok discontinues ‘TikTok Now’

TikTok has decided to discontinue its BeReal clone, TikTok Now. The decision was communicated to some users through in-app notifications stating that the company is updating the TikTok experience and discontinuing TikTok Now 👋

Find out more here

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…