Social Snapshot – 29.07.2020

It’s that time of the week again – time for your #socialsnapshot. We’ve got you covered for the latest in all things social media. So sit back, enjoy and take it all in.

Users can now broadcast their Messenger Rooms via Facebook Live

Facebook has announced a new option which will enable Messenger Rooms users to also broadcast their Room via Facebook Live, expanding the audience potential of your group discussion.

Learn more

 

‘Group Sessions’ go remote on Spotify’s new party mode

Premium users will be able to tune into the same playlist or podcast together at the same time, even if they’re not in the same place.

Learn more here

 

Facebook is testing a new page format that will de-emphasize page likes

Facebook to consider page formats that put more emphasis on the essential Page details – removing the option to Like a Page, with the focus instead shifted to ‘Following’.

Learn more

 

Twitter could display Retweets and Quote Tweets in separate counts

Twitter is testing a new display which would list ‘Retweets’ and ‘Quotes’ – or ‘Retweets with Comment’ – in their own separate sections.

Learn more

 

Facebook offers deals to prominent TikTok creators ahead release of Instagram Reels

Instagram has made lucrative offers to some of TikTok’s most popular creators to use the new service, Reels, according to people familiar with the matter.

Learn more

 

Drop us a note if you’d like to chat about how these updates may affect your social media strategy.

Latest Posts

Let’s talk about short-form video because if you’re not already all-in, you’re missing out. This isn’t just another shiny trend. Short-form videos are the real deal, delivering incredible engagement, boosting product discovery, and driving conversions like no other format. The stats are jaw-dropping: short-form videos generate 2.5x more engagement than…
Read More
Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…
Read More
While the US has carried out its threat to ban TikTok – experts believe more countries could be next. What’s the impact for influencers and content creators…and how much will other platforms benefit? A recent article by the BBC suggests TikTok may be turned off in other…
Read More