Social Snapshot — 28.09.2022

The constant stream of fresh social media insights that appear each day can be challenging to follow. Rest assured, we’ve got you covered! Take a look at the newest social media news. 👇

Facebook Subscriber-Only Content 💎

To improve its offers for creators, Facebook is testing a new posting feature.

Meta continues to experiment with creative tools to help grow its community and subscriber base.

Find out more here.

YouTube Shorts Adds Voiceover 🎤

Shorts, YouTube’s alternative for short-form videos, continues to receive more artistic tools.

Tap the checkmark icon in the bottom right corner of the camera screen to use voiceovers on Shorts after recording a video. Once you’ve chosen where you want to begin your narration, push the voiceover button, hit record, and if necessary, adjust the volume later. Users can also go back and redo recordings to make editing simpler.

Find out more here.

Twitter Communities Spotlight 💡

Twitter Communities are user-created social networks where like-minded individuals can connect and have in-depth conversations about their preferred subject or business. Discussions held within a Community will only be available to other members of that Community, unlike Tweets, which are posted publicly.

Twitter is now experimenting with the feature that allows business accounts to highlight their Community on their profile to generate more attention and traffic.

Find out more here.

Latest Posts

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
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Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
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