Social Snapshot – 28.10.20

October 28, 2020

Q3 spend results, a new ‘Neighbourhoods’ feature and an extended time limit on live streams for Instagram – let’s dig right into this week’s Social Snapshot:

Instagram extends time limits on live streams to 4 hours

Annoyed you can’t archive your livestreams? Wish you could stream for longer uninterrupted? Instagram is extending its stream limits to be on par with those offered by Facebook for live streams for mobile devices.

Find out more here.

Global social media ad spend jumps 56.4% in Q3

This quarter, global social media ad spend increased by 56.4% versus the three months previous, taking average spend close to double that recorded during late March. North America led the way with spending up 61.7%, while the UK benefited from a 43% uplift.

Find out more here.

Facebook tests next door style ‘Neighbourhoods’ feature

Facebook Groups are a great way to stay connected with your community. Now, Facebook is testing a new ‘Neighbourhoods’ feature, prompting you connect with neighbours and discover more about local happenings.

Learn more here.

Facebook’s new advertising options for the holidays

Facebook has announced some new ad tools to help retailers make the most of the upcoming Christmas season. The main update is the ability to create Instagram ads with product tags within Ads Manager, enabling you to add Instagram’s product tags directly to paid promotions.

Learn more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.