Social Snapshot 29.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot

 

Instagram pauses ‘Instagram for Kids’ project

Instagram has announced that its ‘Instagram for Kids’ project is being paused and will continue working on building parental supervision tools for teens in the meantime.

Find out more here.

 

Twitter rolls out Tips features to all users

Twitter has announced rolling out its tipping feature now called Tips with several payment options users can choose from, including crypto.

Find out more here.

 

TikTok shares new creative tools

TikTok has held the TikTok World Experience, a business showcase event, where it shared a range of new creative tools and solutions to help brands make the most of its platform.

Find out more here.

 

Facebook provides Ad performance tips

Facebook is sharing tips on how businesses can improve ad performance and measurement to help brands understand how to navigate and adapt to the new platform changes and the impact of Apple’s data tracking update.

Find out more here.

 

Snapchat launches new Holiday Marketing guide

Snapchat has released a new holiday marketing trends guide with usage insights and platform tips to help brands launch and optimise holiday campaigns on the platform.

Find out more here.

 

 

 

 

 

 

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More