Social Snapshot 29.09.2021

September 29, 2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot

Instagram pauses ‘Instagram for Kids’ project

Instagram has announced that its ‘Instagram for Kids’ project is being paused and will continue working on building parental supervision tools for teens in the meantime.

Find out more here.

Twitter rolls out Tips features to all users

Twitter has announced rolling out its tipping feature now called Tips with several payment options users can choose from, including crypto.

Find out more here.

TikTok shares new creative tools

TikTok has held the TikTok World Experience, a business showcase event, where it shared a range of new creative tools and solutions to help brands make the most of its platform.

Find out more here.

Facebook provides Ad performance tips

Facebook is sharing tips on how businesses can improve ad performance and measurement to help brands understand how to navigate and adapt to the new platform changes and the impact of Apple’s data tracking update.

Find out more here.

Snapchat launches new Holiday Marketing guide

Snapchat has released a new holiday marketing trends guide with usage insights and platform tips to help brands launch and optimise holiday campaigns on the platform.

Find out more here.

Latest Posts

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…

I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…