Social snapshot – 29.11.2023

Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights:

X announces the return of post deadlines

X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications and social media managers disseminate links within the app. This change notably impacted their approach to content sharing.

Find out more here.

Meta expands content and library API access for streamlining data research

Meta is broadening accessibility to its enhanced Content Library and API tools, empowering researchers to analyse Facebook and Instagram content better.

Find out more here.

YouTube is slowing down content loading to counter ad blockers

YouTube is intensifying its efforts against ad blockers by implementing slower website load times for users detected using ad blockers when accessing the platform.

Find out more here.

And more from Meta – Facebook is removing its ‘Hobbies’ section from user profiles

As of December 13th, Facebook is discontinuing the “Hobbies” section from user profiles to simplify profile display options.

Find out more here.

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Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.
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