Social Snapshot – 30.01.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social!

 

Facebook’s planning to integrate its messaging platforms to simplify cross-communication. https://po.st/IGsNse

Facebook are reportedly working on a way to combine the messaging tools on Facebook, Instagram and WhatsApp – but how do you feel about it?

 

Rising video app TikTok is already testing ads. https://po.st/9r2sDK

Already excelling in the social industry, TikTok is improving it’s app by helping brands connect with its audience through the use of ads.

 

Pinterest adds ‘skin tone’ search qualifier to increase discovery personalisation. https://po.st/a2p0mH

Focusing on their ‘broader inclusion & diversity initiative’, Pinterest have introduced a skin tone search option, personalising its users searches and recommendations.

 

Snapchat: So, about those public stories that automatically disappear… Would you miss them?https://po.st/3xlttm

What if Snapchat stories suddenly didn’t disappear anymore? Well, apparently that’s what’s happening. MIND. BLOWN. 

 

Twitter testing ‘Original Tweeter’ tag to distinguish who started a thread. https://po.st/v556Ht

We all love a good thread on Twitter, but do you ever get confused in the replies as to who started it all? Well Twitter is here to help you out! Introducing the ‘Original Tweeter’ tag

 

Facebook is shutting down its Moments photo app because nobody knew it existed. https://po.st/TFa4MV

Did you know Facebook had a Moments app? Don’t worry, neither did most of us! Sadly, the app will be shutting down on February 25th, find out what it was all about here!

 

How to optimise your Facebook ad creatives for user acquisition. https://po.st/8C8j6e

Struggling to find the right creative to increase your user acquisition? Here’s a guide to help your brand succeed!

 

LinkedIn is debuting interest targeting based on content users share and engage with. https://po.st/dZfFrs

LinkedIn is taking a leaf out of every other platform’s book. Interest targeting is making a debut with over 200 categories!

 

9 Instagram analytics tools to help you crush it in 2019. https://po.st/8cHdlT

Pulling your Instagram data can be a pain! Here are 9 IG analytic tools to help you get all the right data.

Latest Posts

I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…
Read More
TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More