Social Snapshot – 30.01.19

January 30, 2019

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social!

Facebook’s planning to integrate its messaging platforms to simplify cross-communication. https://po.st/IGsNse

Facebook are reportedly working on a way to combine the messaging tools on Facebook, Instagram and WhatsApp – but how do you feel about it?

Rising video app TikTok is already testing ads. https://po.st/9r2sDK

Already excelling in the social industry, TikTok is improving it’s app by helping brands connect with its audience through the use of ads.

Pinterest adds ‘skin tone’ search qualifier to increase discovery personalisation. https://po.st/a2p0mH

Focusing on their ‘broader inclusion & diversity initiative’, Pinterest have introduced a skin tone search option, personalising its users searches and recommendations.

Snapchat: So, about those public stories that automatically disappear… Would you miss them?https://po.st/3xlttm

What if Snapchat stories suddenly didn’t disappear anymore? Well, apparently that’s what’s happening. MIND. BLOWN.

Twitter testing ‘Original Tweeter’ tag to distinguish who started a thread. https://po.st/v556Ht

We all love a good thread on Twitter, but do you ever get confused in the replies as to who started it all? Well Twitter is here to help you out! Introducing the ‘Original Tweeter’ tag

Facebook is shutting down its Moments photo app because nobody knew it existed. https://po.st/TFa4MV

Did you know Facebook had a Moments app? Don’t worry, neither did most of us! Sadly, the app will be shutting down on February 25^th, find out what it was all about here!

How to optimise your Facebook ad creatives for user acquisition. https://po.st/8C8j6e

Struggling to find the right creative to increase your user acquisition? Here’s a guide to help your brand succeed!

LinkedIn is debuting interest targeting based on content users share and engage with. https://po.st/dZfFrs

LinkedIn is taking a leaf out of every other platform’s book. Interest targeting is making a debut with over 200 categories!

9 Instagram analytics tools to help you crush it in 2019. https://po.st/8cHdlT

Pulling your Instagram data can be a pain! Here are 9 IG analytic tools to help you get all the right data.

Latest Posts

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…

I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…