Social Snapshot – 30.03.2022

It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot:

Instagram is introducing Favourites and Following, two new options to choose what you see in your feed.

Instagram has launched a new algorithm-free, chronological feed option to all users of the platform, making it possible to control your Instagram feed with “Favourites and Following”.

Find out more here.

TikTok is testing a new “watch history” feature on the platform.

TikTok is working on a new feature that will allow users to find previously viewed videos on their “For You” page with “watch history”.  So now, even if you didn’t have a chance to save a TikTok, you will be able to see your watch history from the last 7 days.

Find out more here.

TikTok has also added a new GIF “Library” tool.

TikTok is introducing “Library”, the latest addition to their creative toolkit. This new tool is in partnership with GIPHY to enable users to add GIF clips to their videos.

Find out more here.

Twitter’s Professional Accounts is now available to all users.

Twitter has made Professional Accounts available to all users globally, allowing users to have a unique and clearly defined presence on the platform. Now everyone can convert their account and add more features to their profile, like a new business information display, product listings and more.

Find out more here.

And more from Instagram – the platform is testing new ways to make it easier to support social movements through hashtags.

Instagram is testing a new feature that will make it easier for users to discover and support social movements directly through hashtags. These will be focused on popular and long-standing movements on Instagram.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More