Social Snapshot – 30.03.2022

It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot:

Instagram is introducing Favourites and Following, two new options to choose what you see in your feed.

Instagram has launched a new algorithm-free, chronological feed option to all users of the platform, making it possible to control your Instagram feed with “Favourites and Following”.

Find out more here.

TikTok is testing a new “watch history” feature on the platform.

TikTok is working on a new feature that will allow users to find previously viewed videos on their “For You” page with “watch history”.  So now, even if you didn’t have a chance to save a TikTok, you will be able to see your watch history from the last 7 days.

Find out more here.

TikTok has also added a new GIF “Library” tool.

TikTok is introducing “Library”, the latest addition to their creative toolkit. This new tool is in partnership with GIPHY to enable users to add GIF clips to their videos.

Find out more here.

Twitter’s Professional Accounts is now available to all users.

Twitter has made Professional Accounts available to all users globally, allowing users to have a unique and clearly defined presence on the platform. Now everyone can convert their account and add more features to their profile, like a new business information display, product listings and more.

Find out more here.

And more from Instagram – the platform is testing new ways to make it easier to support social movements through hashtags.

Instagram is testing a new feature that will make it easier for users to discover and support social movements directly through hashtags. These will be focused on popular and long-standing movements on Instagram.

Find out more here.

Latest Posts

TikTok is no longer just the place for dance trends, funny videos and viral recipes it’s quickly becoming one of the biggest shopping destinations online. This week, TikTok launched a brand-new global campaign for its advertising platform with the catchy slogan: “Watch it. Love it. Want it.”…
Read More
When reach dips, the content people keep is what earns its keep. Bank holiday weeks can be a challenge for marketing teams. Reach is often less predictable, approval chains slow down, and the temptation is to keep feeding the calendar because silence feels risky. I’d use the week differently. It’s…
Read More
There’s this idea floating around that being creative means constantly coming up with something new, something different, something you’ve never touched before. Like if you circle back to the same idea too often, you’re somehow doing it wrong. But honestly, most good work doesn’t come from chasing novelty. It comes…
Read More