Social Snapshot – 30.08.23

August 30, 2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below:

Instagram tests new comment reply/share options

Instagram is working on the option to share comments from any public feed post or Reel to their Instagram story, a great way to highlight important or relevant comments for users.

#Instagram has officially announced the ability to share comments in Stories 🥳

Tweeted 35 days before the official announcement 😇 pic.twitter.com/BPfGj1IoX5
— Alessandro Paluzzi (@alex193a) August 28, 2023

Meta officially launches the web version of Threads

Threads is now available on desktops! The new social media platform now allows users to post, view their feed and interact with posts from the desktop.

Find out more here.

X, formerly Twitter, plans to hide headlines from new links

Elon Musk is planning to remove headlines from news articles shared on X for “improved aesthetics”

TikTok launches Search Ads Toggle

TikTok is launching Search Ads Toggle, a new feature on Ads Manager that allows brand ads to appear as part of users’ search results.

Find more here.

Meta launches updated WhatsApp app for Mac

Meta is bringing WhatsApp app for Mac users, where they can now make group calls from the Mac up to eight people on video and up to 32 people on audio.

Find out more here.

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.