Social Snapshot – 30.09.2020

September 30, 2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it…

LinkedIn adds new warnings

LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its policies.

Find out more here.

Twitch introduces Soundtrack

Twitter has launched a new tool for Twitch today – Soundtrack by Twitch, which will allow users to add licensed music to their streams. Sounding very TikTok-ish to us!

Find out more here.

Pinterest’s getting festive.

Ahead of the festive season, Pinterest has launched new ad features to help marketers maximise their shopping efforts on the platform this Christmas.

Find out more here.

Instagram launches shop guide

Like Pinterest, Instagram is also getting prepared for the festivities in the upcoming months. This week, the platform has launched a new guide detailing how marketers can utilise its shopping feature.

Find out more here.

LinkedIn launches Stories

Joining the other social channels, LinkedIn has recently launched its own version of Stories, as well as adding video chat to it’s messaging feature.

Find out more here.

Latest Posts

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.