Social Snapshot – 30.09.2020

September 30, 2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it…

LinkedIn adds new warnings

LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its policies.

Find out more here.

Twitch introduces Soundtrack

Twitter has launched a new tool for Twitch today – Soundtrack by Twitch, which will allow users to add licensed music to their streams. Sounding very TikTok-ish to us!

Find out more here.

Pinterest’s getting festive.

Ahead of the festive season, Pinterest has launched new ad features to help marketers maximise their shopping efforts on the platform this Christmas.

Find out more here.

Instagram launches shop guide

Like Pinterest, Instagram is also getting prepared for the festivities in the upcoming months. This week, the platform has launched a new guide detailing how marketers can utilise its shopping feature.

Find out more here.

LinkedIn launches Stories

Joining the other social channels, LinkedIn has recently launched its own version of Stories, as well as adding video chat to it’s messaging feature.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.