Social Snapshot – 30.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it…

 

LinkedIn adds new warnings

LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its policies.

Find out more here.

 

Twitch introduces Soundtrack

Twitter has launched a new tool for Twitch today – Soundtrack by Twitch, which will allow users to add licensed music to their streams. Sounding very TikTok-ish to us!

Find out more here.

 

Pinterest’s getting festive.

Ahead of the festive season, Pinterest has launched new ad features to help marketers maximise their shopping efforts on the platform this Christmas.

Find out more here.

 

Instagram launches shop guide

Like Pinterest, Instagram is also getting prepared for the festivities in the upcoming months. This week, the platform has launched a new guide detailing how marketers can utilise its shopping feature.

Find out more here.

 

LinkedIn launches Stories

Joining the other social channels, LinkedIn has recently launched its own version of Stories, as well as adding video chat to it’s messaging feature.

Find out more here.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More