Social Snapshot – 30.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it…

 

LinkedIn adds new warnings

LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its policies.

Find out more here.

 

Twitch introduces Soundtrack

Twitter has launched a new tool for Twitch today – Soundtrack by Twitch, which will allow users to add licensed music to their streams. Sounding very TikTok-ish to us!

Find out more here.

 

Pinterest’s getting festive.

Ahead of the festive season, Pinterest has launched new ad features to help marketers maximise their shopping efforts on the platform this Christmas.

Find out more here.

 

Instagram launches shop guide

Like Pinterest, Instagram is also getting prepared for the festivities in the upcoming months. This week, the platform has launched a new guide detailing how marketers can utilise its shopping feature.

Find out more here.

 

LinkedIn launches Stories

Joining the other social channels, LinkedIn has recently launched its own version of Stories, as well as adding video chat to it’s messaging feature.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More