Social Snapshot – 30.11.2022

November 30, 2022

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇

Pinterest Creator Rewards ends today 📌

To all the creators who participated, thank you for your partnership. We’re committed to exploring more ways to help you find success on Pinterest, and we’re looking forward to finding more opportunities to work together in 2023.

Get the details here.

UK TikTok Awards winners announced 🏆

Tesco’s Voice of the Checkout TikTok was the winner in the Greatest Creative category.

See the full announcement here.

Instagram Live Producer limited access 🎥

You can use Instagram Live Producer and streaming software with a stream key to broadcast live on Instagram. This integration makes production options like additional cameras, external mics, and graphics available in addition to the typical phone camera.

Learn more here.

Want to know more? Check out more social snapshots here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.