Social snapshot – 31.01.2024

January 31, 2024

Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here:

X is experimenting with a specialised video tab

X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app. According to Twitter data, tweets featuring videos receive 10 times more engagement than those without. Additionally, X disclosed that 80% of user sessions involve video consumption. Impressively, the app sees over 100 million users daily engaging with full-screen vertical videos.

Pinterest shares tips on how to optimise your product feed

Pinterest has offered some recommendations on enhancing your product feed within the app, aiming to boost the effectiveness of your Pin listings and cultivate a more engaging in-app presence.

Find out more here.

And more from Pinterest – ‘Eclectic Grandpa’ and ‘Tropic Like It’s Hot’ trends are on the rise this year

Pinterest has released its latest trends report across various categories. The food scene is set to witness the ascent of ‘melty mashups,’ showcasing inventive combinations such as ‘burger quesadillas’ and ‘pizza pies.’ Additionally, both Gen Z and Boomers are expected to embrace ‘grandpa core’ fashion, incorporating eccentric and expressive elements into their wardrobes.”

TikTok is celebrating visionary Black Voices

TikTok has unveiled a fresh lineup of content for Black History Month, featuring a new group of #BlackTikTok Visionary Voices that will spotlight some of the platform’s most talented individuals.

Find out more here.

Latest Posts

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.