Social snapshot – 31.01.2024

Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here:

X is experimenting with a specialised video tab

X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app. According to Twitter data, tweets featuring videos receive 10 times more engagement than those without. Additionally, X disclosed that 80% of user sessions involve video consumption. Impressively, the app sees over 100 million users daily engaging with full-screen vertical videos.

Pinterest shares tips on how to optimise your product feed

Pinterest has offered some recommendations on enhancing your product feed within the app, aiming to boost the effectiveness of your Pin listings and cultivate a more engaging in-app presence.

Find out more here.

And more from Pinterest – ‘Eclectic Grandpa’ and ‘Tropic Like It’s Hot’ trends are on the rise this year

Pinterest has released its latest trends report across various categories. The food scene is set to witness the ascent of ‘melty mashups,’ showcasing inventive combinations such as ‘burger quesadillas’ and ‘pizza pies.’ Additionally, both Gen Z and Boomers are expected to embrace ‘grandpa core’ fashion, incorporating eccentric and expressive elements into their wardrobes.”

TikTok is celebrating visionary Black Voices

TikTok has unveiled a fresh lineup of content for Black History Month, featuring a new group of #BlackTikTok Visionary Voices that will spotlight some of the platform’s most talented individuals.

Find out more here.

Latest Posts

OK, so you already know that video is king on social, right? Good – well we’re not going to tell you why, you already know. But you may wonder how you can make it most effective for B2B social campaigns so your clicks, engagements, video views and web traffic all…
Read More
When you think of social media platforms, Meta and TikTok probably come to mind first. But what about YouTube? While YouTube is primarily known as a video-sharing platform, it has been steadily incorporating more social features, transforming it into a hybrid space that brands should not ignore. Here’s why YouTube…
Read More
If you are a Creative, what is it that inspires you?  When you have a new project where do you go to look for ideas? As you may have heard back in school studying physics  “Nothing is created, nothing is lost, and everything is transformed”. This is also true for ideas…
Read More