SOCIAL SNAPSHOT – 31.05.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in…

Instagram now allows ads to appear in search results

Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update enables third-party social management platforms to support the creation of Instagram search ads.

Find out more here.

Say goodbye to YouTube Stories

YouTube creators will no longer have access to Stories as the feature will be discontinued on the 26th of June. It will no longer be possible to create new YouTube Stories, and any existing Stories will disappear after seven days from their upload date.

Find out more here.

TikTok is testing an AI chatbot called Tako

TikTok is testing an in-app AI chatbot called Tako that can recommend videos based on what people ask it. TikTok’s AI chatbot, Tako, is currently being tested exclusively in the Philippines and is not yet available to users in North America or Europe.

Find out more here.

Twitter is testing Notes on Media

Twitter is expanding its Community Notes feature to include attached visuals in tweets. This new pilot feature empowers contributors by allowing them to add notes to media. These notes will automatically appear on matching images, both recent and future ones.

Find out more here.

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
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Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
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B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
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