SOCIAL SNAPSHOT – 31.05.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in…

Instagram now allows ads to appear in search results

Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update enables third-party social management platforms to support the creation of Instagram search ads.

Find out more here.

Say goodbye to YouTube Stories

YouTube creators will no longer have access to Stories as the feature will be discontinued on the 26th of June. It will no longer be possible to create new YouTube Stories, and any existing Stories will disappear after seven days from their upload date.

Find out more here.

TikTok is testing an AI chatbot called Tako

TikTok is testing an in-app AI chatbot called Tako that can recommend videos based on what people ask it. TikTok’s AI chatbot, Tako, is currently being tested exclusively in the Philippines and is not yet available to users in North America or Europe.

Find out more here.

Twitter is testing Notes on Media

Twitter is expanding its Community Notes feature to include attached visuals in tweets. This new pilot feature empowers contributors by allowing them to add notes to media. These notes will automatically appear on matching images, both recent and future ones.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
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Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
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Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
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