SOCIAL SNAPSHOT – 31.05.2023

May 31, 2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in…

Instagram now allows ads to appear in search results

Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update enables third-party social management platforms to support the creation of Instagram search ads.

Find out more here.

Say goodbye to YouTube Stories

YouTube creators will no longer have access to Stories as the feature will be discontinued on the 26th of June. It will no longer be possible to create new YouTube Stories, and any existing Stories will disappear after seven days from their upload date.

Find out more here.

TikTok is testing an AI chatbot called Tako

TikTok is testing an in-app AI chatbot called Tako that can recommend videos based on what people ask it. TikTok’s AI chatbot, Tako, is currently being tested exclusively in the Philippines and is not yet available to users in North America or Europe.

Find out more here.

1/ We're in the early stages of exploring chatbot tools with a limited test of Tako with select users in the Philippines. Tako is an AI-powered tool to help with search and discovery on TikTok.
— TikTokComms (@TikTokComms) May 25, 2023

Twitter is testing Notes on Media

Twitter is expanding its Community Notes feature to include attached visuals in tweets. This new pilot feature empowers contributors by allowing them to add notes to media. These notes will automatically appear on matching images, both recent and future ones.

Find out more here.

From AI-generated images to manipulated videos, it’s common to come across misleading media. Today we’re piloting a feature that puts a superpower into contributors’ hands: Notes on Media

Notes attached to an image will automatically appear on recent & future matching images. pic.twitter.com/89mxYU2Kir
— Community Notes (@CommunityNotes) May 30, 2023

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

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