SOCIAL SNAPSHOT – 31.05.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in…

Instagram now allows ads to appear in search results

Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update enables third-party social management platforms to support the creation of Instagram search ads.

Find out more here.

Say goodbye to YouTube Stories

YouTube creators will no longer have access to Stories as the feature will be discontinued on the 26th of June. It will no longer be possible to create new YouTube Stories, and any existing Stories will disappear after seven days from their upload date.

Find out more here.

TikTok is testing an AI chatbot called Tako

TikTok is testing an in-app AI chatbot called Tako that can recommend videos based on what people ask it. TikTok’s AI chatbot, Tako, is currently being tested exclusively in the Philippines and is not yet available to users in North America or Europe.

Find out more here.

Twitter is testing Notes on Media

Twitter is expanding its Community Notes feature to include attached visuals in tweets. This new pilot feature empowers contributors by allowing them to add notes to media. These notes will automatically appear on matching images, both recent and future ones.

Find out more here.

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If you hate face-to-camera videos on LinkedIn, I get it. But here’s why you’re wrong. It started with a chat.I was talking to a few brilliant marketers the other day, and someone said, “I really can’t stand those face-to-camera videos on LinkedIn. They’re cringey.” And you know what?I understood exactly…
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Sticking to brand guidelines fuels creative success on social media. True creativity isn’t about doing anything; it’s about doing the right thing, and in our world, that means staying aligned with each client’s brand guidelines. When we follow a brand’s guidelines, including fonts, colours, tone, imagery style, and logo use,…
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