Social Snapshot – 31.07.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!

Snapchat launches major new ad campaign around the theme of connecting friends. https://po.st/ol0Yxp

In its first-ever global campaign, Snapchat is promoting itself ‘as the best platform for communication and self-expression with your real friends’.

Pinterest adds new personalised recommendations, new related product listings on pins. https://po.st/Q9n5SZ

The ever-growing eCommerce app, Pinterest, has added two new features; ‘Picked for You’ – similar to Instagram’s Explore tool – and also expanded brand catalogues under pins that users are interested in.

Twitter’s testing the ability to drag to re-order attached Tweet images. https://po.st/3OUiUp

To make composing Tweets/uploading photos just that bit easier, Twitter is testing out the option to drag and re-order images, so you don’t have to worry about the order in the initial upload.

Facebook expands search ads availability to more businesses. https://po.st/sACLjo

After a 5-year break, Facebook has re-launched its search ad option within the ad placement tools, allowing companies to maximise paid campaigns reach and relevancy.

LinkedIn provides new tips on choosing ad campaign objectives. https://po.st/Kq0eWu

Following on from LinkedIn adding 3 new objectives, the platform has released a video on how to choose the right objective for your campaign.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More