Social Snapshot – 31.07.19

July 31, 2019

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!

Snapchat launches major new ad campaign around the theme of connecting friends. https://po.st/ol0Yxp

In its first-ever global campaign, Snapchat is promoting itself ‘as the best platform for communication and self-expression with your real friends’.

Pinterest adds new personalised recommendations, new related product listings on pins. https://po.st/Q9n5SZ

The ever-growing eCommerce app, Pinterest, has added two new features; ‘Picked for You’ – similar to Instagram’s Explore tool – and also expanded brand catalogues under pins that users are interested in.

Twitter’s testing the ability to drag to re-order attached Tweet images. https://po.st/3OUiUp

To make composing Tweets/uploading photos just that bit easier, Twitter is testing out the option to drag and re-order images, so you don’t have to worry about the order in the initial upload.

Facebook expands search ads availability to more businesses. https://po.st/sACLjo

After a 5-year break, Facebook has re-launched its search ad option within the ad placement tools, allowing companies to maximise paid campaigns reach and relevancy.

LinkedIn provides new tips on choosing ad campaign objectives. https://po.st/Kq0eWu

Following on from LinkedIn adding 3 new objectives, the platform has released a video on how to choose the right objective for your campaign.

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Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…