Social Snapshot – 31.07.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!

 

Snapchat launches major new ad campaign around the theme of connecting friends. https://po.st/ol0Yxp

In its first-ever global campaign, Snapchat is promoting itself ‘as the best platform for communication and self-expression with your real friends’.

 

Pinterest adds new personalised recommendations, new related product listings on pins. https://po.st/Q9n5SZ

The ever-growing eCommerce app, Pinterest, has added two new features; ‘Picked for You’ – similar to Instagram’s Explore tool – and also expanded brand catalogues under pins that users are interested in.

 

Twitter’s testing the ability to drag to re-order attached Tweet images. https://po.st/3OUiUp

To make composing Tweets/uploading photos just that bit easier, Twitter is testing out the option to drag and re-order images, so you don’t have to worry about the order in the initial upload.

 

Facebook expands search ads availability to more businesses. https://po.st/sACLjo

After a 5-year break, Facebook has re-launched its search ad option within the ad placement tools, allowing companies to maximise paid campaigns reach and relevancy.

 

LinkedIn provides new tips on choosing ad campaign objectives. https://po.st/Kq0eWu

Following on from LinkedIn adding 3 new objectives, the platform has released a video on how to choose the right objective for your campaign.

Latest Posts

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…
Read More
Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…
Read More
There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…
Read More