Social Snapshots 03.05.23

May 3, 2023

What is new and exciting in the world of social media? Let’s talk about it…

Instagram renames branded content ads to partnership ads.

Instagram is sharing new ways to partner together on ads, allowing brands to promote more types of user content in the app.

Find out more here

The new set of workshops for small businesses through TikTok.

TikTok is celebrating small businesses and powering the next generation of entrepreneurs on the app.

Find out how here.

New ad options on Snapchat coming soon! 

Snapchat announces new spotlight ads and promoted link opportunities to arrive at ‘My AI’ at IAB Newfronts happening in New York this week. 

Find out more!

Stay tuned for more of the social media news you need to know!

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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