Social Snapshots 03.05.23

May 3, 2023

What is new and exciting in the world of social media? Let’s talk about it…

Instagram renames branded content ads to partnership ads.

Instagram is sharing new ways to partner together on ads, allowing brands to promote more types of user content in the app.

Find out more here

The new set of workshops for small businesses through TikTok.

TikTok is celebrating small businesses and powering the next generation of entrepreneurs on the app.

Find out how here.

New ad options on Snapchat coming soon!

Snapchat announces new spotlight ads and promoted link opportunities to arrive at ‘My AI’ at IAB Newfronts happening in New York this week.

Find out more!

Stay tuned for more of the social media news you need to know!

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…