Social Snapshots 03.05.23

May 3, 2023

What is new and exciting in the world of social media? Let’s talk about it…

Instagram renames branded content ads to partnership ads.

Instagram is sharing new ways to partner together on ads, allowing brands to promote more types of user content in the app.

Find out more here

The new set of workshops for small businesses through TikTok.

TikTok is celebrating small businesses and powering the next generation of entrepreneurs on the app.

Find out how here.

New ad options on Snapchat coming soon!

Snapchat announces new spotlight ads and promoted link opportunities to arrive at ‘My AI’ at IAB Newfronts happening in New York this week.

Find out more!

Stay tuned for more of the social media news you need to know!

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.