Social Snapshots 03.08.2022

August 3, 2022

Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Instagram chief Adam Mosseri responds to ‘Make Instagram, Instagram again’

Instagram chief Adam Mosseri responds to users’ concerns, explaining that while he understands that some people are annoyed, the changes are based on usage trends.

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TikTok is reportedly launching its own streaming app named TikTok Music.

TikTok is reportedly set to launch a new music streaming app, according to a new trademark filing from the social media giant.

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Pinterest launches real-time analytics in its mobile app.

Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, providing more data on how your Pins are performing.

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Twitter seems to be wrapping up with “Pin Reply”, now working on this introduction screen for the feature.

Soon, you’ll be able to showcase those top replies with a new ‘Pin Reply’ option currently in testing at tweet HQ

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Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…