Social Snapshots 03.08.2022

August 3, 2022

Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Instagram chief Adam Mosseri responds to ‘Make Instagram, Instagram again’

Instagram chief Adam Mosseri responds to users’ concerns, explaining that while he understands that some people are annoyed, the changes are based on usage trends.

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TikTok is reportedly launching its own streaming app named TikTok Music.

TikTok is reportedly set to launch a new music streaming app, according to a new trademark filing from the social media giant.

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Pinterest launches real-time analytics in its mobile app.

Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, providing more data on how your Pins are performing.

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Twitter seems to be wrapping up with “Pin Reply”, now working on this introduction screen for the feature.

Soon, you’ll be able to showcase those top replies with a new ‘Pin Reply’ option currently in testing at tweet HQ

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Latest Posts

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.

Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…