SOCIAL SNAPSHOTS – 12.04.2023

April 12, 2023

Get ready to be the life of the virtual party with our weekly social snapshot, filled with all the latest and greatest social media updates to keep you in the loop and on top of your game!

Get started with Instagram Direct tips.

Instagram shares tips for businesses on using direct chats to stay in touch with their audience.

Read more here

Raising questions about ‘Free Speech’ in the app.

Twitter disables likes, replies, and retweets if a tweet has Substack links, users have been seeing warnings pop-up, up in both apps, when trying to link to the other.

Find out more here

Bye bye blue checkmarks 👋🏻

Elon Musk announces the actual date for the removal of all legacy checkmarks will be April 20th.

Read more here

TikTok launches new push on In-Stream purchasing 🚀

Following the success of its shopping initiatives in China, TikTok’s currently inviting selected retailers to join its in-app shopping push.

Discover more here

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
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Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
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Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
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