SOCIAL SNAPSHOTS – 12.04.2023

April 12, 2023

Get ready to be the life of the virtual party with our weekly social snapshot, filled with all the latest and greatest social media updates to keep you in the loop and on top of your game!

Get started with Instagram Direct tips.

Instagram shares tips for businesses on using direct chats to stay in touch with their audience.

Read more here

Raising questions about ‘Free Speech’ in the app.

Twitter disables likes, replies, and retweets if a tweet has Substack links, users have been seeing warnings pop-up, up in both apps, when trying to link to the other.

Find out more here

Bye bye blue checkmarks 👋🏻

Elon Musk announces the actual date for the removal of all legacy checkmarks will be April 20th.

Read more here

TikTok launches new push on In-Stream purchasing 🚀

Following the success of its shopping initiatives in China, TikTok’s currently inviting selected retailers to join its in-app shopping push.

Discover more here

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
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Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
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B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
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