SOCIAL SNAPSHOTS – 12.04.2023

April 12, 2023

Get ready to be the life of the virtual party with our weekly social snapshot, filled with all the latest and greatest social media updates to keep you in the loop and on top of your game!

Get started with Instagram Direct tips.

Instagram shares tips for businesses on using direct chats to stay in touch with their audience.

Read more here

Raising questions about ‘Free Speech’ in the app.

Twitter disables likes, replies, and retweets if a tweet has Substack links, users have been seeing warnings pop-up, up in both apps, when trying to link to the other.

Find out more here

Bye bye blue checkmarks 👋🏻

Elon Musk announces the actual date for the removal of all legacy checkmarks will be April 20th.

Read more here

TikTok launches new push on In-Stream purchasing 🚀

Following the success of its shopping initiatives in China, TikTok’s currently inviting selected retailers to join its in-app shopping push.

Discover more here

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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