Social Snapshots – 14.12.2022

December 14, 2022

We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄

Let’s check what is happening on social media 👇🏻

Twitter re-launch $8 verification program

Musk said last week that his $8 per month Blue subscription would be made available again on November 29^th, but was unclear if this will happen until now!

Find out more here – https://twitter.com/Twitter/status/1601692766257709056

TikTok is once again the most downloaded app in November 💪🏻

According to the latest data from AppFigures, TikTok was once again the most downloaded app in November.

Find out who was in second place here – https://appfigures.com/resources/insights/20221209?f=5

New Sharing Features on Instagram 👀

Meta announces a new connection tool on Instagram designed to engagement trends to get people to share more personal interactions.

Discover more here – https://about.fb.com/news/2022/12/sharing-features-on-instagram-notes-group-profiles-and-more/

Latest Posts

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.