Social Snapshots 16.11.2022

November 16, 2022

It might be difficult to keep up with the daily influx of new social media insights. We’ve got you covered, so relax! View the most recent social media news. 👇

You can now add music to your still images on Instagram 

Instagram introduced the ability to add music to play when the photo is viewed

Learn more here

Elon Musks’s $8 blue ticks have caused a broad range of issues

Elon Musks’s $8 blue ticks for all ‘verification’ program has caused a broad range of issues such as internal confusion over the platform’s rules.

Discover more here

TikTok publishes a new parents guide for better protection towards younger people in the app. 

TikTok publishes top reasons why parents need to be more proactive talk to their teens about online safety

Read more here 

YouTube increases shopping features.

YouTube launches a new monetization for shorts, this will allow creators to tag products for purchase within their Shorts clips

Find out more here

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
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Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
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How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
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