Social Snapshots 21.09.2022

Let’s take a look at the latest happening in the world of social media 👇🏻

TikTok introduces more ways to connect with its very own BeReal.

TikTok has launched a new time-based dual camera feature called TikTok Now.

Learn more here

Facebook reveals the launch of Reels API letting you share Reels from third parties.

Metta introduces reels API directly from a third party on Instagram.

Learn more here

Youtube’s newest tool automatically reformats ads when played on mobile.

Youtube’s newest feature automatically reformats landscape video ads into 9:16 when played on mobile.

Learn more here

TikTok introduces a new way to the ‘BookTok’ community.

TikTok partners with Penguin Random House letting customers tag books in their clips.

Learn more here

Latest Posts

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More
Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…
Read More