Social Snapshots 21.09.2022

Let’s take a look at the latest happening in the world of social media 👇🏻

TikTok introduces more ways to connect with its very own BeReal.

TikTok has launched a new time-based dual camera feature called TikTok Now.

Learn more here

Facebook reveals the launch of Reels API letting you share Reels from third parties.

Metta introduces reels API directly from a third party on Instagram.

Learn more here

Youtube’s newest tool automatically reformats ads when played on mobile.

Youtube’s newest feature automatically reformats landscape video ads into 9:16 when played on mobile.

Learn more here

TikTok introduces a new way to the ‘BookTok’ community.

TikTok partners with Penguin Random House letting customers tag books in their clips.

Learn more here

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.
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Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.
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Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…
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