Social Snapshots 21.09.2022

Let’s take a look at the latest happening in the world of social media 👇🏻

TikTok introduces more ways to connect with its very own BeReal.

TikTok has launched a new time-based dual camera feature called TikTok Now.

Learn more here

Facebook reveals the launch of Reels API letting you share Reels from third parties.

Metta introduces reels API directly from a third party on Instagram.

Learn more here

Youtube’s newest tool automatically reformats ads when played on mobile.

Youtube’s newest feature automatically reformats landscape video ads into 9:16 when played on mobile.

Learn more here

TikTok introduces a new way to the ‘BookTok’ community.

TikTok partners with Penguin Random House letting customers tag books in their clips.

Learn more here

Latest Posts

Social commerce is growing up, it’s less about checkout, more about reducing regret Social commerce keeps getting framed as a platform feature. Shoppable posts, live shopping, one-click checkout, the lot. That framing misses the behavioural shift happening under our feet. People are using social to do the hardest bit of…
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Let’s be honest social media is like a train that never stops. It changes direction without warning, speeds up when you’re not ready and occasionally throws in a plot twist just to keep you on your toes. This year will be no different. So yes, buckle up it’s going to…
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The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…
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