‘Stories about you’ – Another day, another Instagram update.

As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is looking to add new tools and story functionality to help boost engagement.

The ’Stories about you’ listing is a new feature which will list all of the Stories in which a user has been mentioned or tagged by whoever created the story in a completely separate notification list, away from the general notification section.

So who does this benefit?

In particular, this could be a great asset for well-known influencers and brands with large followings who may be snowed under with notifications. Brands are increasingly utilising stories to get more than just a like or comment, creating polls, quizzes, live take-overs and links to specific landing pages in order to get more from their audience and increase brand awareness, but may be missing out on valuable content. The more engagements increase through this medium, and the more the average user shifts towards stories vs feed, the demand for a more streamlined notification system will increase. This will allow for a clear distinction between engagements on feed and story posts, meaning brands, in particular, won’t miss out on those valuable mentions from the audience.

This latest update, although not the most exciting, is another clear indication as to how sharing on social media platforms is changing, and how important it is to start embracing stories! All of the major platforms have adopted it, and now they’re ramping up its functionality as stats suggest story usage is growing 15x faster than posts in feed! So buckle up, as stories prepare to take over, updates will be coming thick and fast. And of course, we’ll be here to keep you updated!

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More
B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More