Swiping just got professional!

LS02-Blog-Banner

 

Over the last few years I have read numerous articles and statuses from women who have been ‘flirted’ with when using LinkedIn, a website that’s sole purpose is for professional use only. So, to see that Bumble, synonymous with dating, is now launching Bumble Bizz – the lines between dating and professional networking are becoming blurred.

So how does Bumble Bizz work? Users can upload photos of their work and give an outline of their professional background, and just like the dating element of the app, users swipe until they want to make a connection. It’s then up to the woman to make first contact.

 

Screen Shot 2017-10-05 at 10.36.00

 

Founder, Whitney Wolfe has maintained that the rolling update to the Bumble app is not to challenge LinkedIn, but states that the two have fundamentally different objectives. Whilst LinkedIn is traditionally used to find jobs and connect employees with potential employers, as well as with past work colleagues, Bumble Bizz is intended to help women network with industry leaders and brands in the moment, and to try and find mentors in a more casual setting. Using geo-based targeting, women can swipe to find professional contacts right here, right now (you only have a 24-hour window to start a conversation).

 

Screen Shot 2017-10-05 at 10.35.50

 

With equality between the sexes constantly being questioned in the workplace, a networking app with feminism at its core could be just the ticket for women who have been approached in a “professional capacity” with the intentions of something a little less professional.

“Levelling the playing field for women in the professional world is something we’re naturally all about.” – Whitney Wolfe

In just one app we can now meet the love of our life, find a new BBF and find our dream employer. Here’s to finding business connections (without benefits) 😉

Latest Posts

Generative AI is encroaching on all forms of social media – whether it’s post creation tools, text and image creators or chatbots – the very face of social media as we know it is transforming and may never be the same again. For better or for worse? The debate rages…
Read More
Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: Meta plans to unveil its next-generation AR glasses Meta intends to showcase the progress made over the years on its upcoming augmented reality glasses. As per the source: “The…
Read More
Why, When, Where, all at once  Botanica is the trend of response to a world increasingly shaped by technology, seeking to reconnect individuals with the beauty of the environment. Ok you may have seen this before, in the early 2000’s, but it is now back and it’s here to stay.
Read More