#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

March 13, 2017

Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver truly cut-through content, it’s imperative, we all know more than our nearest and dearest rival. ‘Create, don’t copy’ say the strategy books.

Each week, Immediate Future will summarise the key evolutions to Social, into an easy-to-view, 60 second video. #60SecondSocial is your way of keeping your finger on the pulse with the very latest information from Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Google+ and more.

Tune in, each Monday, for your weekly dose of #60SecondSocial. For more information visit po.st/60SecSoc or #60SecondSocial

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Because the work everyone copies rarely stays effective for long. One of the easiest ways to make social look forgettable is to follow every piece of accepted advice too faithfully. That’s why we have to break the rules, occasionally That sounds slightly weird to admit in an industry built…

Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features that help…

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).