#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

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Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver truly cut-through content, it’s imperative, we all know more than our nearest and dearest rival. ‘Create, don’t copy’ say the strategy books.

Each week, Immediate Future will summarise the key evolutions to Social, into an easy-to-view, 60 second video.  #60SecondSocial is your way of keeping your finger on the pulse with the very latest information from Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Google+ and more.

Tune in, each Monday, for your weekly dose of #60SecondSocial. For more information visit po.st/60SecSoc or #60SecondSocial

 

 

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
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FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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