#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

March 13, 2017

Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver truly cut-through content, it’s imperative, we all know more than our nearest and dearest rival. ‘Create, don’t copy’ say the strategy books.

Each week, Immediate Future will summarise the key evolutions to Social, into an easy-to-view, 60 second video. #60SecondSocial is your way of keeping your finger on the pulse with the very latest information from Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Google+ and more.

Tune in, each Monday, for your weekly dose of #60SecondSocial. For more information visit po.st/60SecSoc or #60SecondSocial

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…