#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

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Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver truly cut-through content, it’s imperative, we all know more than our nearest and dearest rival. ‘Create, don’t copy’ say the strategy books.

Each week, Immediate Future will summarise the key evolutions to Social, into an easy-to-view, 60 second video.  #60SecondSocial is your way of keeping your finger on the pulse with the very latest information from Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Google+ and more.

Tune in, each Monday, for your weekly dose of #60SecondSocial. For more information visit po.st/60SecSoc or #60SecondSocial

 

 

Latest Posts

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.
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If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…
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Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…
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