Apple has recently released an update, iOS14, which is causing quite the stir with Facebook. If you’re an Apple user, then over the last few months, whenever you update or load a new app, you’ll have a popup notification asking if you are happy to share your data. Now, more than likely, you’ll have clicked…
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Ep 63: Serious Social – Dishing the dirt on data How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to hear from Belle Lawrence as she delves a…
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No brand is a stranger to the realm of social media likes, but it seems like 2021 will be the year to kick them to the curb. While introduced to help relieve social pressure and improve mental health for its users, it’s difficult to ignore how this impacts advertising across the platform. It’s safe to…
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We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Facebook adds new tools for groups, including ‘Expert’ badges Facebook…
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Half of marketers worldwide have turned to social listening to understand consumers’ changing preferences during the pandemic. 63% of social media marketers believe listening will become even more important over the upcoming year. In this quick blog, I wanted to touch on the increasing importance of Social Listening and discuss the top 5 metrics that…
Read MoreAnother week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social…
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Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to combat burnout as the volume of social…
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The last year or so, while we have all been stuck working from home due to the pandemic, Tiktok has slowly taken over, well, the world. We have seen many brands jumping on the bandwagon to create content for the platform, enabling them to target a more youthful demographic and one that will guarantee views.…
Read MoreAnother week, another Social Snapshot. It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Pinterest inspires users to show their…
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Welcome to the new 20s, where not taking action or being silent are no longer options for organisations. The importance of inclusion and diversity is here to stay. There is no room for brands to sit back and act passively. Why? Well… consumers are becoming more demanding and aware of social justice. They value inclusion…
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