With so much change, disruption, and discussion around what’s next all around the world, it can be difficult to stay in touch with what really matters at the moment. For a brand on social, if you aren’t on top of key trends, how people are feeling and why your audience is logged in, then you…
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2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to make any whacky, bold statements about 2021.…
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We’re just about ready to down tools and dive into the mince pies! BUT, before we do, we’ve got one last round up of the news, updates and announcements on social this past week. TikTok adds ‘Year in review’ In many ways, 2020 has been a year to forget, but there has been lots…
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Ep 34: Serious Social – Battle of the Brands Over 200 brands shared their insights with us… join Belle Lawrence and Katy Howell in this episode of Serious Social, where they’ll be sharing results from our very own benchmark tool, breaking down the comparisons and helping marketers prepare for 2021. If you’re after more…
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Can you quite believe that we are a mere few weeks from the end of 2020! For many, it can’t end quick enough, but for brand marketers, we KNOW there’s never quite enough time to plan for the year ahead. We’ve just launched our Industry Benchmark report, and from that, we’ve learned the key challenges…
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In this day and age, almost everybody and every business are on social media. For us individuals, it’s a great way to keep in touch with family and friends, and occasionally show off something we’re proud of. But for businesses, it’s an important aspect that should be included in your business plan and marketing strategy, period. Now…
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70% of Instagram Stories are watched with sound on. I have personally scrolled through countless bits of social content where, if there is no sound in a video and it feels as if there should be, I just keep on scrolling. As people wake up to this realisation, we are seeing more and more bits…
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It’s been a whopping ten years since Instagram launched and changed the face of social media. Feel old yet? WE DO! So, first things first, HAPPY BIRTHDAY Instagram! From the selfie revolution to the rise of the influencer, IG has helped shaped the digital revolution and has been there to shine a light on…
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Our purpose at IF is to break the social boring – what does that take? Bravery. Courage. AND preparation. The campaigns you see out in social which tackle taboos or hit a topic head-on – and then succeed – they’ve taken time to prepare, to look at what the possible pitfalls could be. Here are…
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Successful social media campaigns are achieved not by a single “viral” tweet, but by experience, understanding and preparation – there are SO many hurdles that social media marketers have to leap, and often because social is seen as “easy”. We’ve got news for you, it’s not! Job Interviewer: So how many years experience do you…
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