The audience you want versus the audience you have

‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet of social media marketing and is key…

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Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to shout about!   Instagram launches…

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What sort of person are you?

How well do you know your audience and what they want? As a business, you might be in the camp which has spent countless hours in a boardroom scoping out personas and defining which segments are your best to target for purchase. Alternatively, you’re in a business where that’s either never been done and an…

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Top tips for writing blogs

So you’re writing a blog, but where do you start? At Immediate Future we blog professionally for clients and ourselves, but sometimes even we as “experts” get writer’s block. A good place to start is with the audience – what do you think they want to read? It’s simple marketing and psychology; in fact we…

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5 great tools to discover fresh and relevant content

Sourcing fresh content that genuinely engages and adds value among your community is always a challenge. Making sure you discover content that is not only fresh but also on-trend and totally relevant for curating back to your social following is key to gaining positive engagement over lowering sentiment. Here are several tools and methods you…

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Twitter the new Facebook- Facebook the new LinkedIn

There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook! Behind the scenes, as always, there have been a number…

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