BJ-18-Blog-Square

Does storytelling have a place in the B2B world?

Regardless of the complexity of the sector or product, there is always a human story that can be told. It is this story that allows us to connect with B2B buyers on a personal level. While they may be key decision makers controlling the purse strings of a company, they’re still human. We all love a…

Read More
BJ-16-blog-Square

Twitter: the new golden child in B2B lead generation?

When it comes to implementing Twitter as part of your B2B marketing and lead generation efforts, it can be easy to presume that the platform is best used for more ‘fluffy’ types of activity. These may be nurturing customer engagement or using it as a broadcast channel to push out marketing messages, such as company updates…

Read More
MH-08-Blog-Square

How to target B2B clients at events on social

With all kinds of summer events on the agenda and the corporate convention season already rumbling away, marketers are increasingly looking for reliable ways to bide the attention of attendees, eager to solidify connection with their target prospects and make sure they stay on their radar to develop a promising brand relationship. Using social media around events…

Read More