CE20_Blog-Square-2020

Tik Tok, Tik Tok, it’s time for businesses to jump in!

      Tik Tok for business has just recently launched, providing a plethora of tools to help brands and marketers utilise the short-form video app for their ad campaigns.     “TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgement world where there’s an audience for every…

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Everyone is talking about moments…literally

  Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if Twitter hadn’t jumped on…

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Usefulness is key for brands to really connect at festivals

The festival season is here and brands globally are cashing in on sponsorship, branding, presence and product demos of all kinds; taking over stalls, stages, arenas, performers and musicians to get in front of the most dynamic audiences, be in the background of their selfies, and inevitably be part of their happy festival memory. Brands of…

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Luxury fashion brands are benefiting from social media

Luxury fashion brands are benefiting from social media

© fanfreluche_designs “Chanel fdc postage stamps”.  Photo. Attribution 2.0 Generic There has been a boom in the use of social media by the luxury fashion market over the past few years, with almost all well known brands from Balenciaga to Burberry and Tom Ford to Tory Burch adopting social as an excellent and direct form of communication…

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Brands and short form video apps

  © Maria Elena “Instagram Vs. Vine” Photo. Attribution 2.0 Generic The social media world has seen Instagram and Vine recreate an online version of the war of the roses with the apps fighting it out for the video app throne. Weeks have gone by with both platforms updating, tweaking and in some cases revolutionising…

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Should some brands be unfriended?

Facebook is a huge success, we all know that. But are major brands being blinded by the sheer volume of people using the channel? First it was Levis who started using Facebook’s latest “like” functionality to allow people to share the type of jeans they are buying, or wearing. The style of jean would be…

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