Have you noticed that the creation of content in Reels is growing day by day? But, how should you be using it? What can it do for your brand’s social media strategy? Instagram Reels allows you to create and share 30-second videos with music, filters, and text in order to capture the public’s attention quickly.…
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I’m the first to admit that my favourite social media accounts are the ones that make me laugh out loud. And while it’s a common thread in personal and culture account success, it doesn’t always play the same for business ones. Unlike meme accounts like tank.sinatra, betches and ladbible, brands need to uphold their reputation…
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In the past year there has been an increasing trend of brands using their social media platforms to support various causes. Social media has shifted from a place of ideas sharing to one that educates and inspires. Supporting a good cause on social can be one of the most powerful ways to demonstrate your brand’s…
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Excelling in social media depends on many factors. Precise targeting, elaborated content strategy, proper measurement, and testing, etc. It is a whole structure in which each part must be studied and properly planned to be successful in social. But if you look at paid media, things can get complicated as it’s a complex and ever-changing…
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Social media is a crowded space. Period. This means that turning out average content isn’t going to cut it; social media marketers need to be doing the most to get their ads noticed on audience feeds – and that is easier said than done. Numerous departments and business bottom lines often rely on social media…
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Kids off school, sun is sort of out, and one way or another we are focused on a vacation of some kind. Well, according to the social data, it’s not all about sun sea and sand. In fact, Halloween is already trending. Ignoring the uptick on Friday 13th, for obvious reasons, there is a clear…
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Social media is an important aspect of any business. Yes, we may be stating the obvious, but the reality is there are a lot of businesses that do not realise this. So, we thought we’d go back to the first question you should be asking – why. Why should you be on social media? Why…
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With so many metrics constantly popping up, the world of social media can be confusing. What should you be tracking? What’s important for your business goals? We’ll take you through the various metrics that every company or brand should be looking at, so you can stay on top of your KPIs. Note that the…
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Having a hard time writing Facebook ad copy? The truth is that Facebook Ad copy is essential if we want our ads to convert. A lot of the time we write the first thing that comes to mind. But, if we want to write the best Facebook ad, we have to do a research…
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Designers know more about ‘trusting the process’ than anyone else. Though what we all need to understand is, there is a process to everything that we do and without trust and patience, we can falter at the first hurdle. When it comes to ‘Trusting the Process’ on social media, we need to remember that…
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