DA04_Blog-Square-2019

VR Technology the new AR?

Earlier this year, we discussed how the introduction of AR on platforms such as Snapchat and Instagram is a real game-changer. The interactivity levels skyrocketed and we saw a new way consumers engage with social media and create content. Fast forward to now, and Instagram has promoted its integration with Spark AR allowing creators and…

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KR03-Blog-Square-2019

B2B Nerds Unite

We love a good B2B brainstorm – it’s one of our (many) nerdy fascinations. So, when given the opportunity to attend the B2B Marketing Ignite 2019 conference, we simply couldn’t resist. Not to mention, our dear friends and clients at Fujitsu would be speaking on account-based marketing, something we’ve been actively involved with their team…

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ZH01-Blog-Square

The Why Behind The Buy – 5 Neuromarketing Tips

This phrase is relatively new, but the social savvy will recognise it instantly as the hybrid of neuroscience and marketing. Whilst mixing psychology and sales isn’t something new (charm pricing, duh), for the first time social is recognising the power neurology has on marketing – explaining why books like Choice Factory by Richard Shotton and…

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