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Is the future of Social happening in private?

Social media usage is constantly changing. Due to an ever more conscious audience, activity is predominately happening behind closed doors in private groups and over messaging apps. This can already be seen through the huge growth in platforms such as WhatsApp and Snapchat. Change in social behaviour is going fundamentally change the way brands reach…

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What is Dark Social and What You Should be Doing About It

New research undertaken by RadiumOne has revealed that of all online sharing activity in the UK, only 26% is visible and traceable by marketers. A staggering 74% of all online sharing takes place in Dark Social, the term for one line content sharing that denies full web analytics and tracking. Alongside these new figures, mobile…

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