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Is the future of Social happening in private?

Social media usage is constantly changing. Due to an ever more conscious audience, activity is predominately happening behind closed doors in private groups and over messaging apps. This can already be seen through the huge growth in platforms such as WhatsApp and Snapchat. Change in social behaviour is going fundamentally change the way brands reach…

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Facebook messenger for the professional

The use of social networks, especially Facebook, in the workplace has always been a contentious issue. A kind of tightrope that companies often struggle with to strike the right balance – a 15min social media break in an 8 hour working day can help to recharge the mind and boost productivity. But businesses run the risk…

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