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Who wants to be a Facebook’aire?

Want to join a Facebook group in the not so distant future? Well, get ready for a quiz. But why? I hear you ask. Well, Facebook is ramping up its admin tools to help admins certify users that seek access to join their group. To access this new feature group admins can now adjust their settings…

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Facebook is turning over a new page and adding video banners

Facebook is mixing things up and exploring avenues to make businesses and publishers pages more interactive, with the addition of moving cover images. Well, first of all, I am just glad I am not writing a blog on the topic of Facebook copying Snapchat. Although this isn’t the most exciting feature Facebook has announced in…

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The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is ramping up its efforts to…

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Will Facebook’s new algorithm combat fake news?

Facebook is adding a ranking algorithm that identifies sensationalised, fake, misleading posts The platform has a new way of categorising Pages that considers whether that page is posting spam or trying to game feed by doing things like asking for likes, comments or shares to determine whether a post is authentic. It also considers if Facebook users…

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Building 8 and the Future of Social

I think about the future of social media often. I wonder where it’s all going. The pace of technological change is beginning to outstrip our capacity to make sense of the world around us and it’s only going to accelerate further. Tech begets tech. The devices we create help us to create better devices faster…

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Another Facebook Live Update

The launch of Facebook Live has seen brands and agencies (including us) experimenting with the new broadcasting format. An issue with Facebook live is that publishers in the past (including some of our clients) have had to remind users to tune in at certain times or put placeholders in their diaries prior to the event. The problem…

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Facebook Gets Eventful

Planning events? Opening a pub? Going for a charity run?  Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events! And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that completely justifies the creation of…

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