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Facebook launches teens-only app, Lifestage

It would appear that Mark Zuckerberg is pulling out all the stops in an effort to combat the meteoric rise of Snapchat, first with Instagram Stories and now with a standalone iOS app, Lifestage. The USP employed to capture the hearts and minds of Gen Y is that the app comes with an age restriction,…

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Facebook and the Potential for Social Engineering

While “Facebook and the Potential for Social Engineering” sounds like the worst Harry Potter book ever, it is actually a fairly frightening possibility. The potential abuse of something as powerful as a social media network is a reality we have explored before, Facebook in particular have gone as far as actually experimenting with the power of…

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The Latest News, Updates and Gossip around Facebook

The Social Media industry is constantly evolving, and March 2016 has been no exception. It’s been a busy month for all the top social media sites but no more so than Facebook. Here’s a breakdown of the latest news, updates and gossip around Facebook. Video Metrics Update: New Daily Video Breakdowns: In February 2016 Facebook…

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3 Ways How To Make Your Content Strategy Evergreen

Don’t you love when you finally have a grasp on something only for it to change instantly? Both Twitter and Facebook have announced major changes coming to their platform. Both of them have one thing in common: the focus on bringing value to their customers. In other words, people will see posts from brands or…

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Give your online personal brand a facelift

I’m sure that many of you are well versed in brand building in the traditional sense, but when it comes to your own personal brand, how would you rate your online brand identity? These days, everything from landing a new job to scoring a hot date can result in an online search. So if you…

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Darwinism amongst social media platforms

Charles Darwin once famously said:  “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”. Fast forward to the 21st Century and Darwin’s principle of ‘survival of the fittest’ is still very much relevant, although this blog won’t be referring to it in the…

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