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Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the end of all that. Since…

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How’s Your Facebook Relevance Score?

Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use this data to achieve some of the…

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Mobile optimisation now mandatory

From 21st April mobile optimisation became mandatory, but we’ve all been doing this anyway right? Well, it appears now, and rightly so, we don’t have a choice as the almighty Google are now favouring mobile optimised and friendly websites over those that aren’t. What does this mean for your marketing, search and social presence? You…

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Not-So-Private Messaging Delivers Brand

Are private messenger platforms due an overhaul? The latest trends suggest that brands are looking to leverage their customer interaction with product information, advice and sheer selling. Is private no longer private, as the messages get commercial? Private messaging has been around for yonks. In the late 1980s the arrival of Compuserve pretty much nailed…

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Social nudging voters to take part in the 2015 UK General Election

Did you know that it was ‘National Voter Registration Day’ yesterday? In conjunction with the Electoral Commission, Facebook issued a series of little reminders to kick-start the countdown to the 2015 UK General Election. Some UK voters will have already seen the “Vote Now” or “Share” button floating on their Facebook newsfeed, but it’s not…

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Is Twitter going through an identity crisis?

Over the past few days, a number of announcements have come out of Twitter HQ about new features – both for users and marketers. The option to privately message more than one user at once has been a glaring omission from Twitter for years. But with the announcement yesterday that it will be rolling out…

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Facebook’s global book club causing a stir in book sales

According to several news sources, including TechCrunch, Mark Zuckerberg is being touted as the Oprah of the millennial generation, as he follows in her footsteps in creating his very own online book club, “A Year of Books”. Zuckerberg invites members to read alongside him as he offers fortnightly reading recommendations as part of his New Year’s…

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