size-Blog-Square

Social Posting Guide: Infographic

Social channels are constantly evolving and keeping up to date with the optimum way to use each one can be a big task, so immediate future have made this handy guide to optimising your social content to the channel of your choice. Statistics have shown that the impact on the success of your campaign is…

Read More
Call to action buttons

Facebook to roll out call to action buttons for Pages in 2015

It has been a very busy year for Facebook, from the re-launch of Facebook Atlas; which has opened up up new opportunities for re-marketing without cookies and linking online ad engagement to offline purchases; to Facebook’s rooms, a new way to discover and explore interests with like-minded individuals. It’s clear that the platform is evolving…

Read More
Terrorism and Social Media

Terrorism and Social Media

This week has seen two horrifying terrorist attacks, the Lindt Café Siege in Sydney and the Peshawar School Attack, both resulting in tragic loss of life and inspiring heartfelt online responses in the form of the hashtags #ILLRIDEWITHYOU and #IndiaWithPakistan Monday saw Sydney struck by terror when at 9:45am a gunman walked into the Lindt…

Read More
Dislike-Blog-Square (2)

Is it a yay or nay for the Facebook “Dislike” button?

You’re scrolling through your newsfeed when a friend shares some unfortunate news, and naturally you want to express your sympathy. Do you click “Like”? It just doesn’t seem appropriate! So how about “Dislike”? It’s a question Facebook CEO, Mark Zuckerberg has recently been mulling over. The suggested addition of the “Dislike” button has been an…

Read More
Privacy-Blog-Square

Facebook updates its privacy policy, but who really benefits?

Last week, Facebook updated its privacy policy alongside the terms and conditions, with the intention of making them more appealing and comprehensible to users. By launching a new Privacy Basics microsite alongside the changes, it is, on the surface at least, handing more control back to the user. Privacy Basics uses far simpler language, bold…

Read More
rolo-blog-square

Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two weeks, which is testament to…

Read More
disaster-blog-square

Facebook stepping up to assist in disaster relief efforts

Social media is saving lives – a bold statement perhaps, however as smartphone usage continues to grow, it is becoming a whole lot easier to contact loved ones and emergency services should a catastrophe hit. Even when power is lost, mobiles can become the go-to tool in emergency situations. Take for instance, Hurricane Sandy which…

Read More